While red lips are so classic that they’ll never go out of style, there’s just something special about that dark red in the fall and winter. Colourpop is, or should I say was, an indie brand. They’ve been making waves across the beauty world this year, and for good reason! All of their products are reasonably priced ($5 an eyeshadow!), high-quality (better than some luxury brands!), and are cruelty-free (no bunnies harmed!). Their liquid lipsticks have become one of the hottest products on the market, garnering rave reviews and creating amazing looks.
Avenue is described on Colourpop’s website as a “deep yellow red”. I would classify it as a burgundy-red, with cooler undertones. Since I have a neutral skin tone, red lipsticks tend to make my skin appear warmer or cooler. Avenue definitely emphasizes my paleness, which is perfect for fall and winter. The formula is slightly patchy, but very easy to apply. Took about a minute to become fully matte. It wore well for around 6-7 hours, only fading and crumbling around the corners of my mouth. This is such a lovely shade of red, one that is perfect for the upcoming holidays! Avenue is $6 and can be bought here.